Thursday, 27 March 2014

Seven Tips For Beginner Bloggers



Now that I've been blogging for one and a half years, I feel ready to share some tips I've learnt over this time for those of you who are just setting up your blog or are relatively new to the blogging world. Blogging can be such a rewarding hobby, so I hope my tips can help you to make the most out of it! My advice is aimed primarily at beauty/cosmetics bloggers, but might be useful to other kinds of bloggers too. I've made a lot of these mistakes along the way myself, and I've definitely got much more to learn!

1. BE ORIGINAL, NOT GENERIC. Don’t go and buy and product and then write a post on it, just because it’s the new release that a lot of big bloggers are writing about. By the time your post is up, people will be bored of reading about the same old thing, and often it will show that you’re only writing the post to try to fit in. Instead, talk about the products and topics that genuinely interest you; it will show and so will your personality, which is what makes people really want to read a blog. However…

2. DON’T TALK ABOUT YOURSELF TOO MUCH. This might sound harsh, but if 90% of your posts are a ‘My week in pictures’, unless you have done something amazing that will be interesting to a complete stranger, or you take visually stunning photos, it’s just not going to interest someone who clicks on your blog for the first time. Established bloggers (the likes of Zoella) will get huge interest on personal posts only because they've built up a loyal following who are then interested in their lives.

3. GET YOUR BLOG DESIGN SORTED. Your blog design is the first thing a visitor sees when they click on your blog, and is basically the pretty packaging for your content. Get it right. Make sure your text is clear and easy to read, your photos are large, and your blog is easy to navigate around. If you’re really stuck with all the html nonsense, get someone to do it for you, and get your branding sorted. My blog design shop can be found here. (shameless plug)

4. JUMP INTO SOCIAL MEDIA. Set up a Twitter, Facebook and Google Plus account for your blog as soon as possible and use them daily if possible. Learn which hash-tags are used by the audience you’re trying to reach and include them in your tweets. Find out about any relevant twitter blog chats and use them to learn from other people and make blogging friends as well as promoting your blog.

5. LEARN BASIC PHOTOGRAPHY SKILLS. I’ll be honest, if I click on a blog and it has small, dark, grainy photos of products and outfits, I will immediately click off of it, and I know many other people who would say the same. You don’t need a fancy camera to achieve photos that are well lit from in front (use natural sunlight), large (set your photo to large within blogger) and that show the product detail. Think about what you’re trying to achieve with each photo – are you trying to show the colour, the size of the packaging, the brand name?

6. DON’T FORCE IT. If you’re not feeling inspired or excited about anything to write a post, don’t blog that day. I think that a couple of quality posts you've really wanted to write in one week are better than a quick disinterested post every day.

7. DON’T EXPECT TOO MUCH, TOO QUICKLY. It’s unrealistic to expect your first 50 followers or lovely comments to appear overnight. If you’re blogging for the right reasons (because you enjoy it, not for the freebies or follower count!), readers will arrive in due course! It’s easy to get disheartened if very few people are reading your blog, but this early stage in blogging is the perfect time to learn what you like, develop writing style and to make mistakes without too many people seeing them!

Good luck with your blogging, and enjoy it!

28 comments:

  1. Great advise for new bloggers.
    I have just started a bloggers collaboration details are on my blog if anyone is interested. Its a great way of having regular content feature.
    Lx
    www.blogbehindthelook.com

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  2. This is such a great post - I would have loved to read it when I first started blogging! To add to the social media bit, I totally recommend using Tweetdeck to schedule tweets to post tweets when you know you aren't going to be able to! x

    lillies and lipbalm

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  3. very well written post. everything is right and good advice for beginners :)

    www.sparklethiscity.blogspot.com

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  4. I'm assuming #2 is geared towards beauty bloggers specifically since some people's blogs are based solely on their personal lives. Great tips!

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    1. Yes, I said at the beginning that my advice was aimed primarily towards beauty and cosmetics bloggers. Lifestyle blogs are a lot harder to gain interest in!

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  5. Not a newbie blogger but found this post insightful. Some people don't realise that blogging is a lot of work and it's not all freebies, glamorous trips and designer labels.

    Mary

    xx

    popgoesfashion.com

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  6. Thanks for the tips!

    Check out my Skincare Saviours post and one quick trick to get your brows and lashes thicker and fuller than ever over on:

    www.sophschoices.co.uk

    Sophie

    x

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  7. Excellent post! I think this will be really useful for beginners :) xo

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  8. Great advice, I really agree with your points. x

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  9. Great tips :) I agree; it is so important to be original! so many bloggers are the same these days :) xx
    http://handpickedbeauty.blogspot.co.uk

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  10. Good tips, I definitely agree about staying original and not posting too much about yourself!

    Ellie xx | http://theleobeauty.blogspot.co.uk

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  11. There are so many blog posts like this all over the community, but usually I just want to punch that blogger in the face because some tips are just lame :D I agree with almost everything (maybe not with the 2nd point because I don't have that many followers but people still like to read what's up with me every now and then :))! And it's pretty awesome that you can do designs like this, html is making me crazy :D

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  12. Thank you for this! I'm not really a beauty blogger, but your tips helped anyway :) I blog about music, films, vinyls, vintage etc., so mine is a bit different than most. I think this helps in a way because it makes it a bit more unique? I don't have many followers, but i just have a genuine interest in blogging, and find it so much fun!

    soph xx

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  13. I think the sixth tip really applies to me! Whenever i force myself to blog, i'm never happy with the overall post x

    A Little Treat | Beauty & Lifestyle Blog

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  14. Gorgeous pictures, your MAC palette looks stunning :)

    Sophie x

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  15. great tips! I am the same way when looking at pictures at blogs. If they are grainy, I would just click out and I'm in the market for a better camera this year for better quality pictures.

    New follower :)
    Check out my international giveaway

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  16. Good sound advice :3 thanks for the informative post!
    blushingbiddies.com

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  17. Lovely post, I like reading these sorts of posts they are inspiring. Thanks for your blog link! Unfortunately, Bloglovin is down so I can't get onto it but I'm following you on Twitter so I can reach out at a later date xxx

    Tia
    www.bellezzababe.blogspot.co.uk
    @Bellezza_Babe

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  18. These are such great tips, I think you're right about not including too much personal information. I've definitely found it to be the case that anything like my instagram pictures is always very unpopular, if people want to see what you've been instagramming they'll go on your instagram!

    Jade | skinsweet

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  19. Great tips! I always like reading these kind of posts. I need to brush up on my photography & keep my content fresh & original
    http://www.letstalkbeauty.co.uk/

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  20. This is really useful to me as I am a start-up blogger

    http://cupcakesandskirts.blogspot.co.uk

    xx

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  21. These are some great tips!!
    It would be awesome if you could check out my blog and let me know how I can improve http://littlebeautybloge.blogspot.co.uk/
    Thanks
    Elizabeth x

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  22. lovely tips!

    http://obsessedwiththelittlethingsinlife.blogspot.co.uk

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  23. These are so helpful, thanks!
    I love these kind of posts that offer advice to newer bloggers!

    Too ManyFreckles

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  24. I just start a blog and this come really helpfull. I tend to talk too much in my my blog post so i am happy to found some full-of-advices post like that (: I think the most hard for a novice is the design.
    Thank you !

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  25. This is really helpful, even if you aren't trying to become famous and just want something nice to look back at. :)

    Just one thing about the design (on your blog), I have to make the page bigger to actually read the text as it was so small and pixelated. I'm using Chrome on a windows 8 (I know most design show up different on different browsers).

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  26. This was so helpful, thank you. I love posts like this that help new bloggers. I've just started reading your blog and I love it! oxox

    http://alexandradoes.blogspot.co.uk

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Reading your comments makes my day :)